Scrolling through Instagram, Tiktok, or Facebook can leave even the most confident person feeling inadequate. The social media comparison game is all too familiar to most of us. Why isn’t our life as cool as what we see on our social feeds? Why isn’t what we post as interesting or as curated?
Learning how to stop comparing yourself to others is easier said than done. Deep down, we know that most people only post their most perfect outfits in the perfect pose with the perfect makeup. We understand their kids don’t look picture perfect all the time and their house isnt spic-and-span 24-7. Yet sometimes, we still end up feeling like we’re just not up to par…as an influencer or in life.
There are plenty of creators and influencers who don’t sugarcoat their posts, edit their photos to death, and that truly do share the reality of their everyday moments. In such a photoshopped, perfect social media world, it’s refreshing.
But the influencers who are vulnerable, raw, and real are often criticized by keyboard warriors for not being perfect enough in some way. On the other hand, influencers who show only the good can be judged for not being real enough or for being fake. How does anyone truly win on social media?
I’ve found that these so-called, keyboard warriors, type hurtful things out that they would never say directly to someone. Having a thick skin is important in the social media game. But so is figuring out how to post in a way that feels authentic to you and that resonates with your audience…critics be damned.
IT HAPPENS TO EVERYONE
If you’ve ever found yourself wondering things like:
“Why can’t I put out as much content as she does?”
“Why doesn’t my feed/videos look that good?”
“Why is she growing faster than I am? What’s wrong with me?”
“Why don’t brands reach out to me like they do other influencers?”
“Why don’t I get PR like XXX does?”
Rest assured, you’re not alone. Everyone has been there at some point (even multiple times) during their social media career.
5 TIPS TO STOP THE SOCIAL MEDIA COMPARISON GAME
It’s human nature to compare ourselves to others sometimes. After all, this is social media! These are things that have helped me and can help you stay focused and positive on social media:
- Focus on your own content and goals and spend less time scrolling. If I’m honed in on my own content and in a positive headspace with what I’m doing, I don’t have time to dwell on anything else. Most of the creators I know (including myself) barely have time to watch much content at all these days because we’re so busy and focused. That’s a good thing!
- Turn a negative thought into a positive. Instead of thinking, “Why can’t I get an opportunity like that?,” shift to, “What a great opportunity for her! Look at her go!”
- Block & Delete. This took some time for me. I used to try to rationalize with keyboard warriors or just ignore them. Constructive criticism is one thing. But if someone is just being rude, ugly or is out of line, I now delete and block them without hesitation. I found if the comment stays, not only does it remain on my channel, but it stays in my head and I stew over it. If it’s gone from the channel, it fades from my head too, which creates a more positive space. We have enough to do without having to deal with unnecessary negativity!
- Take a social media break. Take time off everyday to decompress. If you’re feeling really negative or burnt out, take several days away from social media. Your platforms won’t die. They’ll be just fine. Because we love what we do, it’s easy to work too much and burn out. But clearing your head and starting fresh is important!
- Share positivity with other creators. I have a lot of friends and acquaintnces in the space and try to heart or comment on content when I can. We can all be super busy, but even little tokens of positivity and encouragement help!
WHAT IT’S ALL ABOUT
I see so many creators and influencers getting caught up in social media comparison…on the number of followers or subscribers and likes they have. They’re looking at themselves in comparison to others and wanting more. Their content has become more about the numbers than providing value for their audience.
Always remember, it’s about THEM, not YOU.
Your current audience is following you for a reason and others will too. If your focus shifts to providing consistent value and content to your audience and brands you work with, you will succeed!
Head HERE for more tips on changing your mindset and limiting beliefs!
I’d love to hear how YOU overcame the social media comparison trap!